Summary: When Samsung realized older customers were ignoring many of the features on their cell phones, they commissioned inclusive design specialists to find out why. Observing that older adults in focus groups were looking to the box for instructions, the specialists came up with an innovative, book-style package for the phones that doubled as a how-to guide. In this program viewers learn how...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Underhill, Paco
Summary: "An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
Format: text
Publisher / Publication Date: Simon & Schuster 2022
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 641.31 UNDSummary: By working closely with potential customers as well as suppliers, manufacturers, and distributors, designers can optimize the products they create while keeping tooling and assembly costs down. In this program designers from Britain's Kinneir Dufort employ market research and model-making technology to redesign a peak flow meter, used by people with asthma to measure lung function. To keep up...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Underhill, Paco.
Summary: The science, mechanics, demographics, and dynamaics of shopping.
Format: text
Publisher / Publication Date: Simon & Schuster 1999
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.834 UNDSummary: Trunki is a popular children's ride-on suitcase-its brightly colored, rounded surfaces appeal to toddlers and parents alike. But when its designer appeared on a British TV show featuring the product, its towing strap broke, sending Trunki into another round of modification. This program explains how a product became a worldwide success through following three important principles of good...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: Decades ago, Volvo's famous safety features were the least appealing part of their cars, at least from an aesthetic standpoint. Now designers work with engineers from the beginning of the development process to make sure that Volvo remains competitive on all fronts. In this program Volvo representatives address the issue of combining safety features with good design while maintaining brand...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Lindström, Martin
Summary: Reveals pervasive marketing practices used by some of the world's largest companies to manipulate consumers and argues that guerilla market techniques intentionally tap the public's deepest fears, vulnerabilities, and dreams.
Format: text
Publisher / Publication Date: Crown Business 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 LINAriely, Dan.
Summary: An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
Format: text
Publisher / Publication Date: Harper 2008
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 330 ARISylvester, Kevin
Summary: "Our cellphones, our clothes, our food: All are everyday things we consider essential, but we seldom think of what and who is involved in making them and getting them into our hands. In Follow Your Stuff, award-winning children's author Kevin Sylvester and business professor Michael Hlinka team up again, this time to tackle the complex dynamics of the global economy, examining the often complex...
Format: text
Publisher / Publication Date: Annick Press 2019
Copies Available at Woodmere
1 available in Juvenile Nonfiction, Call number: J 306.3 SYLWu, Tim
Summary: "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every...
Format: text
Publisher / Publication Date: Knopf 2016
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 659 WUSummary: Marketing specialists can no longer rely on traditional media, such as television and print ads, to generate mass appeal. And sometimes they don't need to. This program explores marketing case studies in which consumers-often those in the 18-to-25 age group-have boosted product sales through word-of-mouth, amateur videos, fan clubs, and other informal and unpaid means. Featuring commentary from...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Scott, David Meerman
Summary: "Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are...
Format: text
Publisher / Publication Date: Portfolio/Penguin 2020
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 SCOTurow, Joseph
Summary: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already...
Format: text
Publisher / Publication Date: Yale University Press 2017
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 TURSummary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: This program places consumers under a microscope to quantify the psychological spectrum of buying, from everyday habits that typically steer Americans through their supermarkets and malls to a clinical disorder in which the high of making a purchase becomes the goal of shopping. James Twitchell, author of ADCULT USA; psychologist David Lewis, author of The Soul of the New Consumer; Brian...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
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Stephens, Doug
Summary: Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to...
Format: text
Publisher / Publication Date: Figure 1 Publishing 2017
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 STE1 available in Adult Display, Call number: 658.8 STE
Thaler, Richard H.
Summary: Since the original publication of Nudge more than a decade ago, the word "nudge" has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice...
Format: text
Publisher / Publication Date: Yale University Press 2021
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 330.01 THASummary: Shopping, once simply a basic task, now vies with television as America's most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: An ideal discussion-launcher for sociology courses, this program examines cultural and psychological aspects of what is now an archetypal suburban experience: shopping at the mall. Visiting "cathedrals of consumerism" throughout North America-from the Southdale, Minnesota, progenitor of the enclosed retail mall to the absurdly spectacular Grand Canal Shoppes and Desert Passage in Las Vegas-the...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: Beginning with a concise history of the media, this program explores the effects of TV and other information and entertainment sources on personal attitudes and actions as well as on public opinion. The impact of how appearance, language, and behavior are portrayed is considered. Tips on becoming a more critical viewer are included.
Format: software, multimedia
Publisher / Publication Date: Films Media Group 1900
View online at AVOD
Mezrich, Ben
Summary: From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our culture's dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the...
Format: text
Publisher / Publication Date: Grand Central Publishing 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 MEZSummary: Our economy rests on the bedrock of consumption: people use things that others have made. This program looks at the many social and psychological factors involved in the effort to sell things that people can be induced to buy without necessarily needing them. It covers fashion-a complex industry that reaches beyond the need for clothing to reflect the psychological needs of consumers; explains...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Mezrich, Ben
Summary: "Beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street"--
Format: text
Publisher / Publication Date: Grand Central Publishing 2021